Privacy Policy
Privacy Policy
At LunaSou, we are committed to maintaining the trust and confidence of our visitors and customers. This Privacy Policy explains how we collect, use, protect, and disclose your Personally Identifiable Information (“PII”) when you visit or make a purchase from our website.
1. Information We Collect
We collect information to provide you with a smooth shopping experience and to securely fulfill your orders.
Information You Provide
When you:
- Place an order
- Create an account
- Subscribe to our emails
- Contact customer support
We may collect personal details such as:
- Name
- Email address
- Shipping and billing address
- Phone number
- Payment-related information
Automated Information
When you browse our website, we automatically receive certain information such as:
- Your IP address
- Device and browser information
- Interaction data through cookies and similar technologies (see Section 6)
2. How We Use Your Information
We use the information we collect for the following purposes:
- Order Fulfillment: To process payments, arrange shipping, and send order confirmations and tracking updates.
- Customer Experience: To personalize your experience and improve our website and product offerings.
- Communication: To respond to inquiries or, if you opt in, to send updates about new products, promotions, or special offers.
- Security & Fraud Prevention: To protect against unauthorized transactions, fraud, and abuse.
3. Data Protection & Security
Your data security is important to us.
- Encryption: All sensitive payment information is transmitted using Secure Socket Layer (“SSL”) technology and encrypted by our payment gateway provider.
- Access Control: Personal information is stored on secure networks and accessible only to authorized personnel who are required to keep it confidential.
- No Card Storage: Hong Kong Xu Dong Ge International Limited does not store your credit or debit card details on our servers after a transaction is completed.
Payments are processed through secure third-party gateways such as PayPal or Stripe.
4. Third-Party Disclosure
Hong Kong Xu Dong Ge International Limited, operating as LunaSou, does not sell, trade, or transfer your Personally Identifiable Information to outside parties for their own independent use, except for trusted partners who help us operate our website and conduct our business, provided those parties agree to keep this information confidential and comply with applicable data protection laws.
Advertising & Marketing Partners
We allow certain third-party partners to place cookies, pixels, or similar technologies on our site to help deliver relevant advertisements. These partners may collect information about your online activities across different websites over time.
Our partners include:
How Google uses information from sites and apps that use its services:
https://policies.google.com/technologies/partner-sites
Interest-based advertising choices:
https://legal.applovin.com/privacy#choices
Information collected by these partners is governed by their own privacy policies. You may opt out of targeted advertising by visiting the links above or adjusting your browser settings.
5. Google Services, Analytics, Advertising, and Merchant Center
We may use Google services, including Google Analytics, Google Ads, conversion measurement, remarketing or audience features, and Google Merchant Center, to understand how visitors use our website, measure advertising performance, display our products and business information on Google, prevent fraud and abuse, and improve our services.
When these services are enabled, Google may receive information sent automatically by your browser or device, such as:
- The URL of the page you visit
- Your IP address and approximate location
- Device, browser, and operating-system information
- Cookie identifiers or similar online identifiers
- Website interactions, referral information, and purchase or conversion events
Google may use this information to provide, maintain, and improve its services, measure advertising effectiveness, prevent fraud and abuse, and, depending on your settings and consent choices, personalize content and advertisements.
We do not intentionally send Google payment card numbers, account passwords, or other information prohibited by Google advertising policies through advertising tags, remarketing lists, customer data uploads, or product feeds.
Google Analytics
We may use Google Analytics to collect aggregated information about website traffic and user interactions. Google Analytics uses cookies or similar technologies to help us understand how visitors use our website. You can learn how Google processes information from websites using Google services at:
https://policies.google.com/technologies/partner-sites
You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout
Google Ads and Personalized Advertising
We may use Google Ads features such as conversion tracking, remarketing, audience measurement, and personalized or non-personalized advertising. Google and its partners may use cookies or similar technologies to serve, measure, and improve advertisements based on visits to this website and other websites.
You can manage or turn off personalized advertising through Google My Ad Center:
https://myadcenter.google.com/
Consent for Google Technologies
Where required by applicable law or Google policy, including for users in the European Economic Area, the United Kingdom, and Switzerland, we will request legally valid consent before using non-essential cookies or similar technologies and before collecting, sharing, or using personal data for personalized advertising. Users may withdraw or change their consent choices through the cookie or privacy controls made available on our website.
Google Merchant Center
We may provide Google Merchant Center with product information, pricing, availability, shipping information, business information, and related website data so that our products may appear in Google Shopping, free listings, or other Google services. If we use a Google feature that requires customer data, we will disclose and process that data in accordance with this Privacy Policy, applicable law, and relevant Google policies.
Google’s handling of information is governed by Google’s own privacy policies:
6. Cookies Policy
Yes, we use cookies.
Cookies are small files that a website transfers to your device to help recognize your browser and remember certain information.
We use cookies for:
- Strictly Necessary Cookies: Required for site functionality, including the shopping cart and checkout.
- Analytics & Performance Cookies: Help us understand site usage and improve user experience.
- Marketing Cookies: Used by partners such as Meta, Google, and AppLovin to show, measure, and improve relevant advertisements.
For a detailed list of cookies used by Shopify, please visit:
https://www.shopify.com/legal/cookies
You can choose to disable cookies through your browser settings, though some features of our site may not function properly.
7. Third-Party Links
Our website may include links to third-party websites or services. These sites operate independently and have their own privacy policies. LunaSou is not responsible for the content or practices of third-party sites.
8. California Online Privacy Protection Act (CalOPPA)
In compliance with CalOPPA:
- Users may visit our site anonymously.
- This Privacy Policy is accessible through a clearly visible link on our website.
- Any policy changes will be posted on this page.
- Users may update or correct their personal information by contacting us or logging into their account.
Do Not Track Signals
We respond to Do Not Track signals to the extent technically feasible on our platform.
Your Rights: Under the GDPR for EU residents and the CCPA for California residents, you may have the right to access, correct, or delete your personal data. To exercise these rights, please contact us at [email protected]. Please note that our third-party partners, such as AppLovin, may have their own protocols for handling Do Not Track signals.
9. Children’s Privacy (COPPA)
Hong Kong Xu Dong Ge International Limited does not knowingly collect personal information from children under the age of 13.
If you believe your child has provided us with personal data, please contact us immediately and we will promptly remove such information.
10. Fair Information Practices & Data Breaches
In the unlikely event of a data breach, we will:
- Notify affected users by email within 7 business days.
- Post a notice on our website within 7 business days.
11. CAN-SPAM Act Compliance
We collect email addresses to process orders and provide order-related updates. If you opt in, we may also send promotional emails.
In compliance with the CAN-SPAM Act:
- We do not use misleading subject lines or sender information.
- Promotional emails are clearly identified.
- You may unsubscribe at any time by following the instructions at the bottom of each email.
- We promptly honor all opt-out requests.
12. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
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